The top-3 seasonal emojis performed roughly 3-4% better than average in terms of open rate. They’ve compared main email marketing metrics of festive emails that used emojis to regular emails without a smiley in the subject line. This is apparent in the results of the study conducted by ReturnPath. They work best during the holiday season when people are most susceptible to funkier messages. However, recent studies have shown that using emojis in subject lines only affects the open rate occasionally. Emojis are most definitely a great way to capture the attention of your audience and get your email noticed. On a good day, my personal Gmail inbox looks something like this:ĭo I even have to ask which subject lines your eyes wandered off to first? 99 times out of 100 it’s the ones that contain emojis within them! Guilty as charged! But I’m sure I’m not the only one who does that so, please, allow it. Unless they stand out among the rest, they’ll probably get left unread. The problem is, they pile up! I physically don’t have enough time to open every single promotional email I receive. Just like everyone else these days, I’m subscribed to a fair amount of email lists and regularly receive email marketing campaigns in my inbox. It’s easier to believe it when you see it, right? If you’re still not convinced about the benefits of using emojis, let me give you a real-life example. Using emojis in the subject line can lead to an increase of unique click rate by 28%.
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